Reagan was, certainly, one of the most popular, well liked presidents of his era. Certainly, there is a massive amount of evidence to back up his popularity -- he was incredibly charismatic, and did many great things for the United States.
However, Reagan also was an extremely controversial figure, due to his many failures. Reaganomics, for example, did not repair the issue that it intended to. Additionally, his issues with the "contras" also resulted in lowering his reputation.
Despite these issues, he still maintained a great reputation. Why?
Reagan's humor and charisma eventually pulled through. He understood the keys to political success -- and was able to portray himself a hip, well-informed, good person. Because of this, Reagan was always well known, despite his controversies.
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